Grab, the ride-sharing app in Southeast Asia, has unveiled its recent promoting arm, which goals to offer brands with an omni-channel platform to succeed in commuters.
A brand new business unit called GrabAds will generate additional revenue for Grab drivers who will have the ability to view brand ads on tablets inside and out of doors their cars.
Brands which have already signed up for GrabAds include Singapore-based Carblicity, IRIS, Display Science and MMI Media Group; Karta and Interads in Indonesia; United Neon within the Philippines, while Singapore’s largest broadcaster Mediacorp will help Grab create content for the tablets, where passengers can watch dramas, sitcoms, entertainment shows and breaking news.
Grab hopes that by collaborating with brands and media partners through GrabAds to display personalised ads, content and experiences, it is going to have the ability to extend brand awareness on a big scale and create unique experiences for passengers.
GrabAds Offer
– Mobile billboards
Traveling over 100 million kilometers per week and viewed by over 10 million people per minute in Southeast Asia, brands can turn Grab’s fleet of cars, buses, and bikes into their very own mobile billboards to generate mass offline awareness. In Indonesia, GrabBike ads generate the best brand recall of any out-of-home ad.
Using a fleet of 1,000 GrabBikes, Shopee achieved 85% brand recognition inside 90 days. In Singapore, bus wraps are particularly suitable for localization campaigns, as they’re conducted on pre-planned routes with high traffic.
– Car Engagement
From in-car branding and digital display to in-car sampling and in-car retail, brands can creatively transform automotive interiors into their canvas. They can showcase engaging short-form content on Grab tablets within the automotive and transform cars into mini mobile pop-up stores where customers can learn, test and buy recent products during their commute.
Driver-partners in Singapore who offer in-car retail services receive a further commission on every in-car purchase and profit from free samples.
– Engagement in the appliance
Create and customize interactive widgets – games, quizzes, content, etc. – on the on a regular basis Grab app, which has been downloaded on over 100 million smartphones in Southeast Asia. Brands can go a step further to thrill customers with exclusive Grab ride promo codes, together with somewhat surprise.
Unveiled last month, the brand new Grab app offers a news feed that delivers relevant information exactly when consumers need it. By offering news, reviews and entertainment, brands can co-create contextualized content with Grab for specific occasions and serve it to customers while they’re on the go.
“As our online and offline worlds become one, brands are now more focused than ever on designing and delivering seamless, integrated experiences for their customers across channels. GrabAds helps brands leverage our extensive fleet of vehicles and expand their digital reach to reach a wider audience in Southeast Asia,” said Nasheet Islam, Head of GrabAds at Grab.
“GrabAds is a great way for our driver and delivery partners to increase their revenue. Together with our campaign partners, we are committed to helping our driver and delivery partners generate additional and consistent monthly revenue from GrabAds, while helping brands achieve maximum exposure and engagement with their customers.”
Earlier this month, Grab announced that it had raised US$2 billion in funding from Toyota Motor Corporation (Toyota), OppenheimerFunds, Ping An Capital, Mirae Asset – Naver Asia Growth Fund, Cinda Sino-Rock Investment Management Company, All-Stars Investment, Vulcan Capital, Lightspeed Venture Partners, Macquarie Capital and other investors.
