According to Reuters, Apple is working hard to enter the Indonesian smartphone market, announcing plans to speculate around $44 million in a research and development (R&D) center over the following three years.
The investment will enable the corporate to sell the iPhone 7 there following the Indonesian government’s recent announcement that from January 2017, all 4G-enabled phones sold within the country must contain at the least 30% local content that will be accessed via hardware, software , or investment.
Indonesia offers huge growth opportunities for Apple, which reported its first annual revenue decline in 15 years within the third quarter of 2016. The year-over-year decline is primarily on account of a slowing global smartphone market, because the iPhone generates almost two-thirds of the corporate’s total revenues.
Nevertheless, Apple is unlikely to be a direct success in Indonesia because it is in other emerging markets reminiscent of India. According to IDC, the smartphone market is basically controlled by Samsung, which accounted for 26% of smartphone shipments within the second quarter of 2016. Meanwhile, low- and mid-range devices from local and Asian vendors reminiscent of OPPO, ASUS, Advan and Lenovo make up the remaining of the highest five vendors by share.
Source : Business expert
