The report showed that Vietnam accounted for 30.9 percent of e-commerce traffic in Southeast Asia within the third quarter, second only to Indonesia.
According to Malaysia-based iPrice Group, in comparison with the second quarter, e-commerce traffic in Vietnam increased by 5.2 percentage points, the very best increase among the many six countries surveyed, while traffic in market leader Indonesia decreased by 10.6 percentage points .
According to “The Map of Southeast Asia E-Commerce Report Q3 2019.”
This makes Vietnam second only to Singapore within the share of local players in web traffic, well ahead of Thailand, Malaysia and the Philippines, where foreign corporations dominate, accounting for no less than 78%.
While Shopee continued to top the list within the third quarter with 34.6 million visits in Vietnam, homegrown player Sendo climbed to second place for the primary time with 30.9 million visits, up 10 percent from the second quarter.
Mobile World climbed two spots to 3rd place with 29.3 million visits, while Tiki and Lazada dropped to fourth and fifth place, respectively.
According to “e-Conomy Southeast Asia report 2019” prepared by Google, Temasek, Vietnam’s web economy will reach USD 12 billion this yr, with an annual growth rate of 38 percent since 2015, and is predicted to achieve 43 percent by 2025 billion dollars – a holding company owned by the Singapore government and the US-based global consulting firm Bain.
